I reported a few weeks ago that the PS4 was crushing the Wii U and Xbox One and that momentum hasn’t ceased. This being despite the release of Titanfall, coupled with widespread official and non official price drops in the continent. Should Microsoft abandon all hope in Europe?
If we exclude the UK then sales across Europe are extremely thin, although it must be noted it is not currently on sale across the whole of Europe. Take a look at the graph above, considering we know that the week of March 15th seen the Xbox One sell nearly 20,000 units then we can see how poorly the rest of Europe is receiving the One. The Xbox One will inevitably sell well in the UK, in fact it seems to be only selling in countries where English is the first language used. This confirmed by the fact the Xbox One was the fastest selling console in Australia to date.
The problem rises in non-Englishspeaking countries, where the Xbox One has been snubbed in the same fashion the Wii U has, probably even more so. The Xbox One is simply not aimed at anyone outside of US, UK, Australia and Canada and the sales figures show this. The countries that the Xbox One was not released in will surely have no impact on future sales when it finally drops because Microsoft have shunned potential audience and frustration and anger will surely mount.
A turnaround seems unlikely in Europe, the bad press suffered last year seems to have had a lasting effect on certain regions and gamers have chosen to snub the Xbox One entirely. The UK seems to have forgiven and forgot about the whole Xbox disaster last year, with sales figures booming. The rest of Europe looks like it is a lost cause though and I predict the rest will never embrace the Xbox ever again. Microsoft simply doesn’t care enough about the rest of the world and the world doesn’t care about them.